Institute of Marketing
43 published titles
Basic economic planning data
3 editions
- Marketing House Publishers
- 1965
- Details
- marketing House Publishers
- 1966
- Details
- ISBN: 0902130021
- Marketing House Publishers for the Institute of Marketing
- 1970
- Details
Careers in marketing : an Institute of Marketing review
(Contributor)
1 edition
- ISBN: 0330021575
- Pan Books
- 1968
- Details
Marketing & management : a world register of organisations
(Contributor)
1 edition
- ISBN: 0900246030
- C.B.D. Research
- 1969
- Details
Basic sales grid - U.K. research and compilation
(Contributor)
1 edition
- ISBN: 090213003X
- Marketing House Publishers for the Institute of Marketing
- 1971
- Details
Management controls in marketing
(Contributor)
1 edition
- ISBN: 043492265x
- Heinemann for the Institute of Marketing
- 1973
- Details
Code of practice
1 edition
- ISBN: 0902130064
- Institute of Marketing
- 1973
- Details
Essential of statistics in marketing
(Contributor)
1 edition
- ISBN: 043490886x
- Heinemann for the Institute of Marketing
- 1974
- Details
Legal aspects of marketing
(Contributor)
3 editions
- ISBN: 0434911453
- Heinemann for the Institute of Marketing
- 1974
- Details
- ISBN: 043491147X
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1979
- Details
- ISBN: 0434911445
- Heinemann
- 1981
- Details
The best of 'Marketing'
(Contributor)
2 editions
- ISBN: 0900537310
- Leviathan House
- 1975
- Details
- ISBN: 0900537329
- Leviathan House
- 1975
- Details
A modern approach to economics
(Contributor)
1 edition
- ISBN: 0434911496
- Heinemann for the Institute of Marketing
- 1977
- Details
Glossary of marketing terms
(Contributor)
2 editions
- ISBN: 0434918601
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1977
- Details
- ISBN: 0434918598
- Heinemann on behalf of the Institute of Marketing and the CAM Foundation
- 1987
- Details
The practice of advertising
(Contributor)
2 editions
- ISBN: 0434903620
- Heinemann for the CAM Foundation and the Institute of Marketing
- 1978
- Details
- ISBN: 0434907162
- Heinemann on behalf of the CAM Foundation and the Institute of Marketing
- 1983
- Details
Essentials of statistics in marketing
(Contributor)
1 edition
- ISBN: 0434908878
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1978
- Details
Business analysis for marketing managers
(Contributor)
1 edition
- ISBN: 0434917389
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1978
- Details
The fundamentals and practice of marketing
(Contributor)
2 editions
- ISBN: 0434922633
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1978
- Details
- ISBN: 0434923311
- Heinemann on behalf of the Institute of Marketing and the CAM Foundation
- 1984
- Details
Marketing and the consumer movement
(Contributor)
1 edition
- ISBN: 007084514X
- McGraw-Hill
- 1978
- Details
Management controls and marketing planning
(Contributor)
1 edition
- ISBN: 0434922668
- Heinemann for the Institute of Marketing and the CAM Foundation
- 1979
- Details
A Career in marketing, advertising and public relations
(Contributor)
1 edition
- ISBN: 0434907111
- Heinemann on behalf of the CAM Foundation and the Institute of Marketing
- 1981
- Details
Glossary of marketing
(Contributor)
1 edition
- ISBN: 043491861X
- Heinemann ... on behalf of the Institute of Marketing and the CAM Foundation
- 1981
- Details
Business organization
(Contributor)
1 edition
- ISBN: 0434922625
- Heinemann
- 1981
- Details
The effective use of advertising media : a practical guide
(Contributor)
1 edition
- ISBN: 0091429706
- Business Books
- 1981
- Details
Case studies in international marketing
(Contributor)
1 edition
- ISBN: 0434903701
- Heinemann published on behalf of the CAM Foundation and the Institute of Marketing
- 1982
- Details
The principles and practice of selling
(Contributor)
1 edition
- ISBN: 0434906611
- Heinemann on behalf of the Institute of Marketing
- 1982
- Details
Marketing communications
(Contributor)
1 edition
- ISBN: 0434919306
- Heinemann on behalf of the Institute of Marketing
- 1983
- Details
Pricing for results : how to set prices, how to present prices, how to discount prices, how to negotiate prices
(Contributor)
1 edition
- ISBN: 0434922463
- Heinemann, on behalf of the Institute of Marketing
- 1983
- Details
The marketing of services
(Contributor)
1 edition
- ISBN: 0434902632
- Heinemann on behalf of the Institute of Marketing and The CAM Foundation
- 1984
- Details
Marketing research for managers
(Contributor)
1 edition
- ISBN: 0434902829
- Heinemann
- 1984
- Details
Marketing plans : how to prepare them, how to use them
(Contributor)
2 editions
- ISBN: 0434912301
- Heinemann
- 1984
- Details
- ISBN: 075062213X
- Butterworth-Heinemann
- 1995
- Details
Case studies in marketing, advertising and public relations
(Contributor)
1 edition
- ISBN: 0434912352
- Heinemann
- 1984
- Details
Profitable product management
(Contributor)
1 edition
- ISBN: 0434922153
- Heinemann
- 1984
- Details
The principles and practice of export marketing
(Contributor)
1 edition
- ISBN: 0434907464
- Heinemann on behalf of Institute of Marketing
- 1985
- Details
The Practice of public relations
(Contributor)
1 edition
- ISBN: 0434907855
- Heinemann on behalf of CAM Foundation and Institute of Marketing
- 1985
- Details
The fundamentals of advertising
(Contributor)
1 edition
- ISBN: 0434923303
- Published on behalf of the Institute of Marketing and the CAM Foundation
- 1985
- Details
Economics : an introduction for students of business and marketing
(Contributor)
1 edition
- ISBN: 0434911569
- Heinemann
- 1986
- Details
Effective sales management
(Contributor)
1 edition
- ISBN: 0434918385
- Heinemann
- 1986
- Details
The marketing primer
(Contributor)
1 edition
- ISBN: 0434910929
- Heinemann Professional on behalf of the Institute of Marketing
- 1988
- Details
How to sell a service
(Contributor)
1 edition
- ISBN: 0434912883
- Heinemann Professional on behalf of the Institute of Marketing
- 1988
- Details
Business law : a complete guide for students of business and marketing
(Contributor)
1 edition
- ISBN: 043491505X
- Heinemann Professional on behalf of the Institute of Marketing
- 1989
- Details
Financial aspects of marketing
(Contributor)
1 edition
- ISBN: 0434922048
- Heinemann Professional
- 1989
- Details
Bargaining for results
(Contributor)
1 edition
- ISBN: 0434922161
- Heinemann Professional on behalf of the Institute of Marketing
- 1989
- Details
Mini cases in marketing
(Contributor)
1 edition
- ISBN: 043491312X
- Heinemann Professional
- 1990
- Details
The marketing dictionary
(Contributor)
1 edition
- ISBN: 0750602082
- Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation
- 1992
- Details
Relationship marketing for competitive advantage : winning and keeping customers
(Contributor)
1 edition
- ISBN: 075062020X
- Butterworth Heinemann on behalf of The Chartered Institute of Marketing
- 1995
- Details
