Cases in marketing financial services :: ISBN 0750606614 :: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title Cases in marketing financial services
Contributors Christine Ennew, Trevor Watkins, Mike Wright, Chartered Institute of Marketing
Publisher Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Publication date 1993
Publication location Oxford
Language English

Descriptive Notes

Bibliography: p280-285. - Includes index.

Catalogue Data

OBNB ID GB9320472
ISBN 10 0750606614
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 332.10688

ISBD

P1053 vi,288p.

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Cases in marketing financial services. ISBN 0750606614. Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing in 1993. Publication and catalogue information, links to buy online and reader comments.