Chartered Institute of Marketing

207 published titles

Marketing plans

(Contributor)

1 edition

The Practice of advertising

(Contributor)

2 editions

Economics : an introduction for students of business and marketing

(Contributor)

1 edition

The International marketing digest

(Contributor)

1 edition

Marketing to the retail trade

(Contributor)

1 edition

Marketing financial services

(Contributor)

1 edition

The Marketing book

(Contributor)

3 editions

Computer-aided marketing and selling

(Contributor)

2 editions

The creative marketer

(Contributor)

2 editions

Professional services marketing

(Contributor)

1 edition

Relationship marketing

(Contributor)

2 editions

The fundamentals of advertising

(Contributor)

1 edition

Economic theory and marketing practice

(Contributor)

1 edition

Strategic marketing management : planning, implementation, and control

(Contributor)

2 editions

Business law : a complete guide for students of business and marketing

(Contributor)

1 edition

Brewsters Ltd, December 1991

(Contributor)

1 edition

Marketing led, sales driven

(Contributor)

1 edition

How to sell a service : guidelines for effective selling in a service business

(Contributor)

1 edition

Retail marketing plans

(Contributor)

1 edition

International marketing

(Contributor)

1 edition

The effective advertiser

(Contributor)

1 edition

Below-the-line promotion

(Contributor)

1 edition

Consumer behaviour

(Contributor)

1 edition

International marketing communications

(Contributor)

1 edition

Cases in marketing financial services

(Contributor)

1 edition

Market focus : achieving and sustaining marketing effectiveness

(Contributor)

1 edition

Retail marketing plans : how to prepare them, how to use them

(Contributor)

1 edition

The CIM diploma case study book

(Contributor)

1 edition

Sales and marketing environment

(Contributor)

1 edition

Marketing fundamentals

(Contributor)

3 editions

Trade marketing strategies : the partnership between manufacturers, brands and retailers

(Contributor)

1 edition

The fundamentals and practice of marketing

(Contributor)

1 edition

Profitable product management

(Contributor)

1 edition

Integrated marketing communications

(Contributor)

1 edition

International marketing strategy

(Contributor)

2 editions

Marketing communications strategy

(Contributor)

1 edition

Strategic marketing management : planning and control, analysis and decision

(Contributor)

1 edition

Promotional practice

(Contributor)

1 edition

Management information for marketing and sales

(Contributor)

1 edition

Effective management for marketing

(Contributor)

1 edition

Marketing operations

(Contributor)

2 editions

Business communication

(Contributor)

1 edition

Understanding customers

(Contributor)

2 editions

Marketing case studies : how to tackle them, how to answer them

(Contributor)

1 edition

The CIM diploma case study book, 1995-1996

(Contributor)

1 edition

Making marketing work : proceedings of the 1995 annual conference

(Contributor)

1 edition

Market dynamics UK : essential trends for planning 1996/97

(Contributor)

2 editions

Marketing research for managers

(Contributor)

2 editions

Handbook of professional selling and sales negotiation

(Contributor)

1 edition

The CIM marketing dictionary

(Contributor)

1 edition

Marketing planning for services

(Contributor)

1 edition

The CIM handbook of export marketing

(Contributor)

1 edition

Marketing communications strategy 1996-97

(Contributor)

1 edition

Effective management for marketing 1996-97

(Contributor)

1 edition

International marketing strategy, 1996-97

(Contributor)

1 edition

Business communication 1996-97

(Contributor)

1 edition

Marketing fundamentals 1996-97

(Contributor)

1 edition

Management information for marketing and sales, 1996-97

(Contributor)

1 edition

Marketing operations, 1996-97

(Contributor)

1 edition

Sales and marketing environment 1996-97

(Contributor)

1 edition

Strategic marketing management 1996-97 : planning and control, analysis and decision

(Contributor)

1 edition

Understanding customers, 1996-97

(Contributor)

1 edition

Promotional practice 1996-97

(Contributor)

1 edition

Marketing logistics

(Contributor)

1 edition

Marketing in the not-for-profit sector

(Contributor)

1 edition

The CIM handbook of selling and sales strategy

(Contributor)

1 edition

Copywriting

(Contributor)

1 edition

The diploma case study workbook 1997-98 : how to pass the analysis and decision paper

(Contributor)

1 edition

Sales and marketing environment 1997-98

(Contributor)

1 edition

Management information for marketing and sales, 1997-98

(Contributor)

1 edition

Effective management for marketing 1997-98

(Contributor)

1 edition

International marketing strategy 1997-98

(Contributor)

1 edition

Marketing communications strategy 1997-98

(Contributor)

1 edition

Creating powerful brands in consumer, service, and industrial markets

(Contributor)

1 edition

New public sector marketing

(Contributor)

1 edition

Integrated marketing communications : the holistic approach

(Contributor)

1 edition

Creating powerful brands

(Contributor)

1 edition

The CIM handbook of stategic marketing

(Contributor)

1 edition

Key account management : learning from supplier and customer perspectives

(Contributor)

1 edition

Marketing strategy

(Contributor)

1 edition

Sales management

(Contributor)

1 edition

The marketing manual

(Contributor)

1 edition

Strategic marketing management 1998-99 : planning and control, analysis and decision

(Contributor)

1 edition

International marketing strategy 1998-99

(Contributor)

1 edition

Marketing communications strategy 1998-99

(Contributor)

1 edition

Marketing operations 1998-99

(Contributor)

1 edition

Promotional practice 1998-99

(Contributor)

1 edition

Effective management for marketing 1998-99

(Contributor)

1 edition

Management information for marketing and sales 1998-99

(Contributor)

1 edition

Marketing fundamentals 1998-99

(Contributor)

1 edition

Business communications 1998-99

(Contributor)

1 edition

Sales and marketing environment 1998-99

(Contributor)

1 edition

Understanding customers 1998-99

(Contributor)

1 edition

The diploma case study workbook 1998-99 : how to pass the analysis and decision paper

(Contributor)

1 edition

Innovation in marketing

(Contributor)

1 edition

Marketing professional services : winning new business in the professional services sector

(Contributor)

1 edition

Strategic marketing : planning and control

(Contributor)

2 editions

The financial services environment : an advanced guide to financial institutions and their regulation

(Contributor)

1 edition

Relationship marketing: strategy and implementation

(Contributor)

1 edition

Marketing plans : how to prepare them, how to use them

(Contributor)

1 edition

The fundamentals of corporate communication

(Contributor)

1 edition

Tales from the marketplace : stories of revolution, reinvention and renewal

(Contributor)

1 edition

The CIM handbook of export marketing : a practical guide to opening and expanding markets overseas

(Contributor)

1 edition

Strategic marketing management 1999-2000 : planning and control, analysis and decision

(Contributor)

1 edition

International marketing strategy 1999-2000

(Contributor)

1 edition

Marketing operations 1999-2000

(Contributor)

1 edition

Management information for marketing decisions, 1999-2000

(Contributor)

1 edition

The marketing customer interface 1999-2000

(Contributor)

1 edition

Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

(Contributor)

1 edition

Marketing in practice, 2000-2001

(Contributor)

1 edition

The marketing customer interface

(Contributor)

1 edition

Key customers : how to manage them profitably

(Contributor)

1 edition

Cybermarketing : how to use the Internet to market your goods and services

(Contributor)

1 edition

From brand vision to brand evaluation : strategically building and sustaining brands

(Contributor)

1 edition

Successful marketing communications : a practical guide to planning and implementation

(Contributor)

1 edition

Fashion marketing : contemporary issues

(Contributor)

1 edition

Marketing in practice, 2001-2002

(Contributor)

1 edition

Marketing fundamentals, 2001-2002

(Contributor)

1 edition

Marketing environment, 2001-2002

(Contributor)

1 edition

The marketing customer interface, 2001-2002

(Contributor)

1 edition

Management information for marketing decisions, 2001-2002

(Contributor)

1 edition

Marketing operations, 2001-2002

(Contributor)

1 edition

Diploma case study book : analysis and decision 2001-2002

(Contributor)

1 edition

Marketing briefs : a revision and study guide

(Contributor)

1 edition

Hard-edged consumer issues & hard-nosed media solutions : an insight into new communication effectiveness issues from the Billett Consultancy

(Contributor)

1 edition

Marketing in practice, 2002-2003

(Contributor)

1 edition

The marketing customer interface, 2002-2003

(Contributor)

1 edition

Integrated marketing communications 2002-2003

(Contributor)

1 edition

Direct marketing in practice

(Contributor)

1 edition

Internal marketing : the tools and concepts for change

(Contributor)

1 edition

Market-led strategic change : a guide to transforming the process of going to market

(Contributor)

1 edition

Effective promotional planning for e-Business

(Contributor)

1 edition

emarketing excellence : the heart of ebusiness

(Contributor)

1 edition

Managing money : money matters for managers

(Contributor)

1 edition

Market motivators : the special worlds of packaging and marketing

(Contributor)

1 edition

Strategic marketing management. Analysis & decision

(Contributor)

1 edition

Strategic marketing management : planning and control. Planning and control

(Contributor)

1 edition

Marketing in practice

(Contributor)

2 editions

Marketing environment

(Contributor)

2 editions

Customer communications

(Contributor)

2 editions

Marketing in practice, 2003-2004

(Contributor)

1 edition

Marketing fundamentals, 2003-2004

(Contributor)

1 edition

Marketing environment, 2003-2004

(Contributor)

1 edition

Introductory certificate in marketing

(Contributor)

1 edition

You talkin' to me : marketing communications in the age of consent

(Contributor)

1 edition

The creative dilemma : successful innovation in fast-changing markets

(Contributor)

1 edition

This is your life : real brands for real people

(Contributor)

1 edition

The measure of success : is sports sponsorship worth the whistle?

(Contributor)

1 edition

Marketing communications 2005-2006

(Contributor)

1 edition

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

(Contributor)

1 edition

Marketing environment, 2005-2006

(Contributor)

1 edition

Marketing in practice, 2005-2006

(Contributor)

1 edition

Marketing planning, 2005-2006

(Contributor)

1 edition

Managing marketing performance 2005-2006

(Contributor)

1 edition

New year's revolution : morality in marketing

(Contributor)

1 edition

The devil and the deep blue A, B or C : segmentation in the maturing marketplace

(Contributor)

1 edition

A tale of two disciplines : managing marketing people

(Contributor)

1 edition

Strategic marketing decisions

(Contributor)

1 edition

Managing marketing performance

(Contributor)

1 edition

Up close & personal? : customer relationship marketing @ work

(Contributor)

1 edition

Marketing communications 2006-2007

(Contributor)

1 edition

Managing marketing performance 2006-2007

(Contributor)

1 edition

No marketer is an island : marketing and the law

(Contributor)

1 edition

Brave new world : technology and marketing

(Contributor)

1 edition

The CIM student's practice and revision handbook : for the CIM Professional Diploma in Marketing

(Contributor)

1 edition

Marketing environment 2007-2008

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 1, Marketing fundamentals

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 9, Analysis and evaluation

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 11, Managing marketing performance

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 10, Strategic marketing decisions

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 8, Marketing management in practice

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 7, Marketing communications

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 6, Marketing planning

(Contributor)

1 edition

Marketing planning, 2007-2008

(Contributor)

1 edition

CIM, for exams in December 2007 and June 2008. Paper 12, Strategic marketing in practice

(Contributor)

1 edition

Marchnata : dyma sydd dan sylw a dyma pam mae'n yrfa wych

(Contributor)

1 edition

The good, the bad and the indifferent - marketing and the triple bottom line

(Contributor)

1 edition

Tomorrow's word : re-evaluating the role of marketing

(Contributor)

1 edition

eMarketing eXcellence : planning and optimizing your digital marketing

(Contributor)

1 edition

CIM, for exams in December 2008 and June 2009. Paper 10, Strategic marketing decisions

(Contributor)

1 edition

CIM Professional Certificate in Marketing, for exams in 2008/2009. Marketing information and research : study text

(Contributor)

1 edition

CIM Professional Certificate in Marketing, for exams in 2008/2009. Marketing essentials : study text

(Contributor)

1 edition

CIM Professional Certificate in Marketing, for exams in 2008/2009. Stakeholder marketing : study text

(Contributor)

1 edition

CIM, for exams in December 2008 and June 2009. Paper 12, Strategic marketing in practice

(Contributor)

1 edition

CIM Professional Certificate in Marketing, for exams in 2008/2009. Assessing the marketing environment : study text

(Contributor)

1 edition

CIM Professional Certificate in Marketing, for exams in 2008/2009. Examined units: Marketing essentials ; Asessing the marketing environment : passcards

(Contributor)

1 edition

Learning 2.0 : marketers and personal development

(Contributor)

1 edition

The event that dare not speak its name : marketing and the Olympics

(Contributor)

1 edition

In search of a strategic role for marketing : leading, influencing or supporting? : a global benchmarking study exploring structure, leadership and community

(Contributor)

1 edition

CIM Professional Diploma in Marketing, for exams up to and including December 2010. Delivering customer value through marketing : study text

(Contributor)

1 edition

CIM Professional Diploma in Marketing, for exams up to and including December 2010. Project management in marketing : study text

(Contributor)

1 edition

CIM Professional Diploma in Marketing, for exams up to and including December 2010. Managing marketing : study text

(Contributor)

1 edition

Less smoke, more fire : the benefits and impacts of social marketing

(Contributor)

1 edition

Access all areas? : how government can best help small and medium-sized enterprises

(Contributor)

1 edition

Keep calm and carry on marketing

(Contributor)

1 edition

The future of marketing

(Contributor)

1 edition

Market information and research

(Contributor)

1 edition

Stakeholder marketing

(Contributor)

1 edition

What hasn't happened yet : the shape of digital to come?

(Contributor)

1 edition

The future for marketing capability : aligning with growth, value and business strategy : a global benchmarking study exploring the link between marketing capability and performance

1 edition

The marketing century : how marketing drives business and shapes society

(Contributor)

1 edition

Leave those kids alone? : responsible marketing to children

1 edition

It's not a phone : a future of mobile marketing

1 edition

Ambush marketing and the law

1 edition

Marketing and sales fusion

1 edition

Marketing management in practice

(Contributor)

1 edition

Marketing planning

(Contributor)

1 edition