Market focus : achieving and sustaining marketing effectiveness :: Rick Brown :: ISBN 0750608870 :: Butterworth Heinemann on behalf of the Chartered Institute of Marketing 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title Market focus : achieving and sustaining marketing effectiveness
Author Rick Brown
Contributor Chartered Institute of Marketing
Publisher Butterworth Heinemann on behalf of the Chartered Institute of Marketing
Publication date 1993
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
Strategic planning
010722490

Catalogue Data

OBNB ID GB9336212
ISBN 10 0750608870
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 215p.

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Market focus : achieving and sustaining marketing effectiveness by Rick Brown. ISBN 0750608870. Published by Butterworth Heinemann on behalf of the Chartered Institute of Marketing in 1993. Publication and catalogue information, links to buy online and reader comments.