Integrated marketing communications : the holistic approach :: Tony Yeshin :: ISBN 0750619236 :: Butterworth Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Integrated marketing communications : the holistic approach
Author Tony Yeshin
Contributor Chartered Institute of Marketing
Publisher Butterworth Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

"Student" - Cover.
"Published in association with the Charted Institute of Marketing".

Topics

Communication in marketing

Catalogue Data

OBNB ID GB9911465
ISBN 10 0750619236
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xi,354p.
P1042 Includes bibliographical references and index.

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Integrated marketing communications : the holistic approach by Tony Yeshin. ISBN 0750619236. Published by Butterworth Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.