Marketing communications strategy :: Tony Yeshin :: ISBN 0750619899 :: Butterworth-Heinemann 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications strategy
Author Tony Yeshin
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

Published on behalf of the Chartered Institute of Marketing.

Topics

Communication in marketing :: Examinations :: Study guides

Catalogue Data

OBNB ID GB9569321
ISBN 10 0750619899
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 vi, 214p.
P1042 Includes bibliographical references and index.

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Marketing communications strategy by Tony Yeshin. ISBN 0750619899. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.