Understanding customers :: Rosemary Phipps :: ISBN 0750619961 :: Butterworth-Heinemann 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Understanding customers
Author Rosemary Phipps
Contributors Craig Simmons, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1995
Publication location Oxford
Language English

Descriptive Notes

"Published on behalf of the Chartered Institute of Marketing"_T.p.

Topics

Marketing research :: Great Britain :: Examinations :: Study guides
Consumer behavior :: Great Britain :: Examinations :: Study guides
Customer services :: Great Britain :: Examinations :: Study guides

Catalogue Data

OBNB ID GBA265742
ISBN 10 0750619961
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 289 p.
P1042 Includes bibliographical references and index.

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Understanding customers by Rosemary Phipps. ISBN 0750619961. Published by Butterworth-Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.