Includes index.
On t.p.: Institute of Management Foundation.
Topics
010722841
Catalogue Data
OBNB ID GB9562056
ISBN 10 0750620552
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1053 xv, 399p.
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Marketing by Geoffrey Lancaster. ISBN 0750620552. Published by Butterworth Heinemann in 1995. Publication and catalogue information, links to buy online and reader comments.