Strategic marketing management : planning, implementation, and control :: R. M. S. Wilson :: ISBN 075062244X :: Butterworth-Heinemann 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing management : planning, implementation, and control
Author R. M. S. Wilson
Contributors Colin Gilligan, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1997
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1992.
Bibliography: p791-811. _ Includes indexes.
Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB9864800
ISBN 10 075062244X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xx,827p.

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Strategic marketing management : planning, implementation, and control by R. M. S. Wilson. ISBN 075062244X. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.