The CIM marketing dictionary :: Norman A. Hart :: ISBN 0750623462 :: Butterworth-Heinemann 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title The CIM marketing dictionary
Author Norman A. Hart
Contributors Chartered Institute of Marketing, CAM Foundation
Publisher Butterworth-Heinemann
Publication date 1996
Publication location Oxford
Language English

Descriptive Notes

Published on behalf of The Chartered Institute of Marketing and The Cam Foundation.

Topics

Marketing :: Dictionaries

Catalogue Data

OBNB ID GB96Z3711
ISBN 10 0750623462
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8003

ISBD

P1008>5th 5th ed.
P1053 321p.
P1042 Previous ed. by Norman Hart and John Stapleton published as : The marketing dictionary. 1992.

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The CIM marketing dictionary by Norman A. Hart. ISBN 0750623462. Published by Butterworth-Heinemann in 1996. Publication and catalogue information, links to buy online and reader comments.