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The CIM handbook of stategic marketing

Publication Data

Title The CIM handbook of stategic marketing
Contributors Colin Egan, M. J. Thomas, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Topics

Marketing
Strategic planning

Catalogue Data

OBNB ID GB97X4739
ISBN 10 0750626135
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 viii,290p.

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The CIM handbook of stategic marketing. ISBN 0750626135. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.

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