Market-led strategic change : transforming the process of going to market :: Nigel Piercy :: ISBN 0750632852 :: Butterworth-Heinemann 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Market-led strategic change : transforming the process of going to market
Author Nigel Piercy
Publisher Butterworth-Heinemann
Publication date 1997
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1991.

Topics

Marketing :: Management

Catalogue Data

OBNB ID GB9844652
ISBN 10 0750632852
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 665 p.
P1042 Includes bibliographical references and index.

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Market-led strategic change : transforming the process of going to market by Nigel Piercy. ISBN 0750632852. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.