Nigel Piercy
17 published titles
Export strategy : markets and competition
1 edition
- ISBN: 0043820379
- Allen & Unwin
- 1982
- Details
Managing marketing information
1 edition
- ISBN: 0709920253
- Croom Helm
- 1983
- Details
The Management implications of new information technology
(Contributor)
1 edition
- ISBN: 0709920733
- Croom Helm
- 1984
- Details
Marketing organisation : an analysis of information processing power and politics
1 edition
- ISBN: 0046582452
- Allen & Unwin
- 1985
- Details
Management information systems : the technology challenge
(Contributor)
1 edition
- ISBN: 0709940300
- Croom Helm
- 1986
- Details
Marketing budgeting
1 edition
- ISBN: 070992092X
- Croom Helm
- 1986
- Details
Market-led strategic change
2 editions
- ISBN: 0722525443
- Thorsons
- 1991
- Details
- ISBN: 0750606703
- Butterworth-Heinemann
- 1992
- Details
Market-led strategic change : transforming the process of going to market
3 editions
- ISBN: 0750632852
- Butterworth-Heinemann
- 1997
- Details
- ISBN: 075064382X
- Butterworth-Heinemann
- 2000
- Details
- ISBN: 9781856175043
- Butterworth-Heinemann
- 2009
- Details
Marketing strategy and competitive positioning
(Contributor)
3 editions
- ISBN: 0133712532
- Prentice Hall Europe
- 1998
- Details
- ISBN: 0273655167
- FT Prentice Hall
- 2004
- Details
- ISBN: 9780273706977
- Financial Times Prentice Hall
- 2008
- Details
Tales from the marketplace : stories of revolution, reinvention and renewal
1 edition
- ISBN: 0750642653
- Butterworth-Heinemann
- 1999
- Details
Market-led strategic change : a guide to transforming the process of going to market
1 edition
- ISBN: 075065225X
- Butterworth-Heinemann
- 2002
- Details
Strategic marketing
(Contributor)
4 editions
- ISBN: 0072466650
- McGraw-Hill/Irwin
- 2003
- Details
- ISBN: 9780071263351
- McGraw-Hill
- 2009
- Details
- ISBN: 9780071326230
- McGraw-Hill
- 2012
- Details
- ISBN: 9780078028908
- McGraw-Hill Irwin
- 2013
- Details
Total integrated marketing : breaking the bounds of the function
(Contributor)
2 editions
- ISBN: 074944018X
- Kogan Page
- 2003
- Details
- ISBN: 074944455X
- Kogan Page
- 2005
- Details
Strategic customer management : strategizing the sales organization
1 edition
- ISBN: 9780199544509
- Oxford University Press
- 2009
- Details
The Oxford handbook of strategic sales and sales management
(Contributor)
1 edition
- ISBN: 9780199569458
- Oxford University Press
- 2011
- Details
Marketing strategy & competitive positioning
(Contributor)
1 edition
- ISBN: 9780273740933
- Financial Times Prentice Hall
- 2012
- Details
Principles of marketing
(Contributor)
1 edition
- ISBN: 9780273742975
- Pearson
- 2013
- Details
