Includes index.
On t.p.: Chartered Institute of Marketing.
Topics
Advertising copy
Catalogue Data
OBNB ID GB97Y1406
ISBN 10 075063510X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.132
ISBD
P1053 viii,192p.
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Copywriting by Moi Ali. ISBN 075063510X. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.