Marketing communications strategy 1997-98 :: Tony Yeshin :: ISBN 0750635835 :: Butterworth-Heinemann 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications strategy 1997-98
Author Tony Yeshin
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1997
Publication location Oxford
Language English

Descriptive Notes

Includes index.
On cover: Chartered Institute of Marketing.

Topics

Communication in marketing
Marketing :: Management

Catalogue Data

OBNB ID GB9772795
ISBN 10 0750635835
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 288p.

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Marketing communications strategy 1997-98 by Tony Yeshin. ISBN 0750635835. Published by Butterworth-Heinemann in 1997. Publication and catalogue information, links to buy online and reader comments.