Relationship marketing: strategy and implementation :: ISBN 0750636262 :: Butterworth-Heinemann 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Relationship marketing: strategy and implementation
Contributors Helen Peck, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1999
Publication location Oxford
Language English

Descriptive Notes

Completes trilogy begun with Relationship marketing (1992), and continued with Relationship marketing for competitive advantage (1995)
Published in association with the Chartered Institute of Marketing.

Topics

Relationship marketing

Catalogue Data

OBNB ID GB9941343
ISBN 10 0750636262
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xiv,509p.
P1042 Includes bibliographical references and index.

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Relationship marketing: strategy and implementation. ISBN 0750636262. Published by Butterworth-Heinemann in 1999. Publication and catalogue information, links to buy online and reader comments.