Marketing communications strategy 1998-99 :: Tony Yeshin :: ISBN 0750640294 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications strategy 1998-99
Author Tony Yeshin
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing :: Management
Communication in marketing

Catalogue Data

OBNB ID GB98Y9221
ISBN 10 0750640294
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 vi, 303 p.
P1042 Includes bibliographical references and index.

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Marketing communications strategy 1998-99 by Tony Yeshin. ISBN 0750640294. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.