Understanding customers 1998-99 :: Rosemary Phipps :: ISBN 0750640375 :: Butterworth-Heinemann 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Understanding customers 1998-99
Author Rosemary Phipps
Contributors Craig Simmons, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 1998
Publication location Oxford
Language English

Descriptive Notes

Includes index.
On t.p.: Published on behalf of the Chartered Institute of Marketing.

Topics

Marketing research
Marketing research :: Great Britain :: Examinations, questions, etc.
Consumer behavior :: Great Britain :: Examinations, questions, etc.
Consumer behavior
Customer services

Catalogue Data

OBNB ID GB98Y9213
ISBN 10 0750640375
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 342p.

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Understanding customers 1998-99 by Rosemary Phipps. ISBN 0750640375. Published by Butterworth-Heinemann in 1998. Publication and catalogue information, links to buy online and reader comments.