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The marketing plan in colour : a pictorial guide for managers
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The marketing plan in colour : a pictorial guide for managers

Malcolm McDonald

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Rev. ed. of: Marketing plans. 4th ed., 1999.

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The marketing plan in colour : a pictorial guide for managers by Malcolm McDonald. ISBN 0750647590. Published by Butterworth-Heinemann in 2000. Publication and catalogue information, links to buy online and reader comments.

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