Internal marketing : the tools and concepts for change :: Pervaiz K. Ahmed :: ISBN 0750648384 :: Butterworth-Heinemann 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Internal marketing : the tools and concepts for change
Author Pervaiz K. Ahmed
Contributors Mohammed Rafiq, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Published in association with The Chartered Institute of Marketing.

Topics

Marketing :: Management
Marketing :: Management :: Case studies
Organizational effectiveness
010723970

Catalogue Data

OBNB ID GBA2Z4633
ISBN 10 0750648384
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x, 299 p.
P1042 Includes bibliographical references and index.

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Internal marketing : the tools and concepts for change by Pervaiz K. Ahmed. ISBN 0750648384. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.