Successful marketing communications : a practical guide to planning and implementation :: Cathy Ace :: ISBN 0750650273 :: Butterworth-Heinemann 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Successful marketing communications : a practical guide to planning and implementation
Author Cathy Ace
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2001
Publication location Oxford
Language English

Descriptive Notes

Includes index.
Published in association with the Chartered Institute of Marketing.

Topics

Communication in marketing

Catalogue Data

OBNB ID GBA164880
ISBN 10 0750650273
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 ix, 210 p.

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Successful marketing communications : a practical guide to planning and implementation by Cathy Ace. ISBN 0750650273. Published by Butterworth-Heinemann in 2001. Publication and catalogue information, links to buy online and reader comments.