Strategic marketing : planning and control :: Graeme Drummond :: ISBN 0750652365 :: Butterworth-Heinemann 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing : planning and control
Author Graeme Drummond
Contributors John Ensor, Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2001
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1999.
Published in association with The Chartered Institute of Marketing.

Topics

Marketing :: Management
Marketing :: Decision making
Marketing :: Planning

Catalogue Data

OBNB ID GBA1Z5421
ISBN 10 0750652365
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xiv, 304 p.

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Strategic marketing : planning and control by Graeme Drummond. ISBN 0750652365. Published by Butterworth-Heinemann in 2001. Publication and catalogue information, links to buy online and reader comments.