Effective promotional planning for e-Business :: Cathy Ace :: ISBN 0750652683 :: Butterworth-Heinemann 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Effective promotional planning for e-Business
Author Cathy Ace
Contributor Chartered Institute of Marketing
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Includes index.
Published in association with the Chartered Institute of Marketing.

Topics

Marketing
010724132

Catalogue Data

OBNB ID GBA1Y7561
ISBN 10 0750652683
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8402854678

ISBD

P1053 290 p.

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Effective promotional planning for e-Business by Cathy Ace. ISBN 0750652683. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.