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The new marketing : transforming the corporate future

Malcolm McDonald

Publication Data

Title The new marketing : transforming the corporate future
Author Malcolm McDonald
Contributor Hugh Wilson
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Topics

010724177

Catalogue Data

OBNB ID GBA2Z4626
ISBN 10 0750653876
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 viii, 230 p.
P1042 Includes bibliographic references and index.

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The new marketing : transforming the corporate future by Malcolm McDonald. ISBN 0750653876. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.

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