Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketi

Publication Data

• Title Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketi
• Author Evert Gummesson
• Publisher Butterworth-Heinemann
• Publication date 2002
• Publication location Oxford
• Language English

Descriptive Notes

Previous ed.: 1999.

Topics

• 010724183

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketi by Evert Gummesson. ISBN 0750654074. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.