Evert Gummesson

5 published titles

Qualitative methods in management research

3 editions

Service quality in hospitality organizations

(Contributor)

1 edition

Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm

1 edition

Total relationship marketing : marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketi

1 edition

Total relationship marketing

1 edition