The fundamentals and practice of marketing :: John Wilmshurst :: ISBN 075065449X :: Butterworth-Heinemann 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title The fundamentals and practice of marketing
Author John Wilmshurst
Contributor Adrian Mackay
Publisher Butterworth-Heinemann
Publication date 2002
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 1995.

Topics

010724192

Catalogue Data

OBNB ID GBA254959
ISBN 10 075065449X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 viii, 376 p.
P1042 Includes bibliographical references and index.

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The fundamentals and practice of marketing by John Wilmshurst. ISBN 075065449X. Published by Butterworth-Heinemann in 2002. Publication and catalogue information, links to buy online and reader comments.