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Strategic management and marketing in the service sector
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Strategic management and marketing in the service sector

Christian Grönroos

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Previous ed.: Helsingfors : Swedish School of Economics and Business Administration, 1982.

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Strategic management and marketing in the service sector by Christian Grönroos. ISBN 0862380596. Published by Studentlitteratur in 1984. Publication and catalogue information, links to buy online and reader comments.

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