Christian Grönroos
5 published titles
Strategic management and marketing in the service sector
1 edition
- ISBN: 0862380596
- Studentlitteratur
- 1984
- Details
Service management and marketing : a customer relationship management approach
1 edition
- ISBN: 0471720348
- Wiley
- 2000
- Details
Service management and marketing : customer management in service competition
1 edition
- ISBN: 9780470028629
- John Wiley
- 2007
- Details
In search of a new logic for marketing : foundations of contemporary marketing theory
1 edition
- ISBN: 9780470061299
- Wiley
- 2007
- Details
Legends in marketing. Christian Grönroos
1 edition
- ISBN: 9788132110026
- SAGE
- 2013
- Details
