Markets of one : creating customer-unique value through mass customization :: ISBN 1578512387 :: Harvard Business School Pub. 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Markets of one : creating customer-unique value through mass customization
Contributors James H. Gilmore, B. Joseph Pine
Publisher Harvard Business School Pub.
Publication date 2000
Publication location Boston, Mass.
Language English

Topics

Flexible manufacturing systems
Product management
Relationship marketing

Catalogue Data

OBNB ID GBA257041
ISBN 10 1578512387
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 670.427

ISBD

P1053 xxv, 210 p.
P1042 Includes bibliographical references and index.

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Markets of one : creating customer-unique value through mass customization. ISBN 1578512387. Published by Harvard Business School Pub. in 2000. Publication and catalogue information, links to buy online and reader comments.