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The loyalty effect : the hidden force behind growth, profits, and lasting value
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The loyalty effect : the hidden force behind growth, profits, and lasting value

Frederick F. Reichheld

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Reprinted with a new preface by the author.

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The loyalty effect : the hidden force behind growth, profits, and lasting value by Frederick F. Reichheld. ISBN 1578516870. Published by Harvard Business School in 1996. Publication and catalogue information, links to buy online and reader comments.

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