Citizen brand : 10 commandments for transforming brands in a consumer democracy :: Marc Gobé :: ISBN 158115240X :: Allworth Press 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Citizen brand : 10 commandments for transforming brands in a consumer democracy
Author Marc Gobé
Publisher Allworth Press
Publication date 2002
Publication location New York, N.Y.
Language English

Topics

Brand name products
Brand name products :: Marketing
Consumers' preferences
010757440

Catalogue Data

OBNB ID GBA413025
ISBN 10 158115240X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xxxvii, 249 p.
P1042 Includes bibliographical references (p. 233-235) and index.

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Citizen brand : 10 commandments for transforming brands in a consumer democracy by Marc Gobé. ISBN 158115240X. Published by Allworth Press in 2002. Publication and catalogue information, links to buy online and reader comments.