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Advertising and the long-term success of the premium brand

Stephan Buck

Publication Data

Title Advertising and the long-term success of the premium brand
Author Stephan Buck
Contributors , World Advertising Research Centre
Publisher the World Advertising Research Center
Publication date 2001
Publication location Henley-on-Thames
Language English

Topics

Advertising
010766237

Catalogue Data

OBNB ID GBA1Z6141
ISBN 10 1841160768
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 36 leaves

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Advertising and the long-term success of the premium brand by Stephan Buck. ISBN 1841160768. Published by the World Advertising Research Center in 2001. Publication and catalogue information, links to buy online and reader comments.

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