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World Advertising Research Centre

22 published titles

Advertising works 11 : cases from the IPA advertising effectiveness awards, Institute of Practitioners in Advertising, 2000

(Contributor)

1 edition

  • ISBN: 1841160725
  • WARC
  • 2000
  • Details

2000 survey on direct marketing activities in the European Union

(Contributor)

1 edition

  • ISBN: 0749437219
  • World Advertising Research Center
  • 2001
  • Details

Advertising and the long-term success of the premium brand

(Contributor)

1 edition

  • ISBN: 1841160768
  • the World Advertising Research Center
  • 2001
  • Details

The mental world of brands : mind, memory, and brand success

(Contributor)

1 edition

  • ISBN: 1841160814
  • World Advertising Research Centre
  • 2001
  • Details

Concepting : creating successful brands in a communication-oriented era

(Contributor)

1 edition

  • ISBN: 1841160903
  • WARC
  • 2001
  • Details

2001 survey on direct and interactive marketing activities in Europe

(Contributor)

1 edition

  • World Advertising Research Center
  • 2002
  • Details

Long term advertising expenditure forecast : forecasts from 2002-2014

(Contributor)

1 edition

  • ISBN: 1841161217
  • World Advertising Research Centre
  • 2002
  • Details

Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002

(Contributor)

1 edition

  • ISBN: 1841161268
  • World Advertising Research Center
  • 2003
  • Details

Advertising works 14 : proving the effectiveness of marketing communications

(Contributor)

1 edition

  • ISBN: 1841161837
  • World Advertising Research Center
  • 2006
  • Details

The advertising statistics yearbook 2006

(Contributor)

1 edition

  • ISBN: 1841161896
  • World Advertising Research Center
  • 2006
  • Details

Long term advertising expenditure forecast : forecasts from 2006-2018

(Contributor)

1 edition

  • ISBN: 9781841161969
  • World Advertising Research Center
  • 2007
  • Details

Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide

(Contributor)

1 edition

  • ISBN: 9781841161938
  • World Advertising Research Center
  • 2007
  • Details

Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability

(Contributor)

1 edition

  • ISBN: 9781841161983
  • World Advertising Research Center
  • 2007
  • Details

Long term advertising expenditure forecast : forecasts from 2007-2019

(Contributor)

1 edition

  • ISBN: 9781841162065
  • World Advertising Research Center
  • 2008
  • Details

Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

(Contributor)

1 edition

  • ISBN: 9781841162058
  • World Advertising Research Center
  • 2008
  • Details

How public service advertising works

(Contributor)

1 edition

  • ISBN: 9781841162072
  • World Advertising Research Center
  • 2008
  • Details

Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide

(Contributor)

1 edition

  • ISBN: 9781841162126
  • World Advertising Research Center
  • 2009
  • Details

Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m

(Contributor)

1 edition

  • ISBN: 9781841162188
  • World Advertising Research Centre
  • 2010
  • Details

From prime time to my time

(Contributor)

1 edition

  • ISBN: 9781841162195
  • Warc
  • 2010
  • Details

Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 open to all agencies, media owners and clients worldwide

(Contributor)

1 edition

  • ISBN: 9781841162201
  • World Advertising Research Center
  • 2010
  • Details

Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £

(Contributor)

1 edition

  • ISBN: 9781841162249
  • WARC
  • 2011
  • Details

Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide

(Contributor)

1 edition

  • ISBN: 9781841162263
  • Warc
  • 2013
  • Details

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