World Advertising Research Centre
22 published titles
Advertising works 11 : cases from the IPA advertising effectiveness awards, Institute of Practitioners in Advertising, 2000
(Contributor)
1 edition
2000 survey on direct marketing activities in the European Union
(Contributor)
1 edition
- ISBN: 0749437219
- World Advertising Research Center
- 2001
- Details
Advertising and the long-term success of the premium brand
(Contributor)
1 edition
- ISBN: 1841160768
- the World Advertising Research Center
- 2001
- Details
The mental world of brands : mind, memory, and brand success
(Contributor)
1 edition
- ISBN: 1841160814
- World Advertising Research Centre
- 2001
- Details
Concepting : creating successful brands in a communication-oriented era
(Contributor)
1 edition
2001 survey on direct and interactive marketing activities in Europe
(Contributor)
1 edition
- World Advertising Research Center
- 2002
- Details
Long term advertising expenditure forecast : forecasts from 2002-2014
(Contributor)
1 edition
- ISBN: 1841161217
- World Advertising Research Centre
- 2002
- Details
Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002
(Contributor)
1 edition
- ISBN: 1841161268
- World Advertising Research Center
- 2003
- Details
Advertising works 14 : proving the effectiveness of marketing communications
(Contributor)
1 edition
- ISBN: 1841161837
- World Advertising Research Center
- 2006
- Details
The advertising statistics yearbook 2006
(Contributor)
1 edition
- ISBN: 1841161896
- World Advertising Research Center
- 2006
- Details
Long term advertising expenditure forecast : forecasts from 2006-2018
(Contributor)
1 edition
- ISBN: 9781841161969
- World Advertising Research Center
- 2007
- Details
Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide
(Contributor)
1 edition
- ISBN: 9781841161938
- World Advertising Research Center
- 2007
- Details
Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
(Contributor)
1 edition
- ISBN: 9781841161983
- World Advertising Research Center
- 2007
- Details
Long term advertising expenditure forecast : forecasts from 2007-2019
(Contributor)
1 edition
- ISBN: 9781841162065
- World Advertising Research Center
- 2008
- Details
Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m
(Contributor)
1 edition
- ISBN: 9781841162058
- World Advertising Research Center
- 2008
- Details
How public service advertising works
(Contributor)
1 edition
- ISBN: 9781841162072
- World Advertising Research Center
- 2008
- Details
Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide
(Contributor)
1 edition
- ISBN: 9781841162126
- World Advertising Research Center
- 2009
- Details
Advertising works 18 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2009 limited to campaigns with a budget up to £2.5m
(Contributor)
1 edition
- ISBN: 9781841162188
- World Advertising Research Centre
- 2010
- Details
From prime time to my time
(Contributor)
1 edition
- ISBN: 9781841162195
- Warc
- 2010
- Details
Advertising works 19 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2010 open to all agencies, media owners and clients worldwide
(Contributor)
1 edition
- ISBN: 9781841162201
- World Advertising Research Center
- 2010
- Details
Advertising works 20 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2011, limited to campaigns with an annual marketing communications budget of up to £
(Contributor)
1 edition
- ISBN: 9781841162249
- WARC
- 2011
- Details
Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide
(Contributor)
1 edition
- ISBN: 9781841162263
- Warc
- 2013
- Details