The mental world of brands : mind, memory, and brand success :: Giep Franzen :: ISBN 1841160814 :: World Advertising Research Centre 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title The mental world of brands : mind, memory, and brand success
Alternative Title Mentale wereld van merken. English
Author Giep Franzen
Contributors Margot Bouwman, World Advertising Research Centre
Publisher World Advertising Research Centre
Publication date 2001
Publication location Henley-on-Thames.
Language English

Topics

Brand name products
010766238

Catalogue Data

OBNB ID GBA227298
ISBN 10 1841160814
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xix, 466 p.
P1042 Includes bibliographical references (p. [439]-458) and index.
P1073 Translated from the Dutch.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

The mental world of brands : mind, memory, and brand success by Giep Franzen. ISBN 1841160814. Published by World Advertising Research Centre in 2001. Publication and catalogue information, links to buy online and reader comments.