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Buyer attitudes and brand choice behavior

George S. Day

Publication Data

Title Buyer attitudes and brand choice behavior
Author George S. Day
Publisher Free P
Publication date 1970
Publication location New York
Language English

Topics

Consumers
Motivation research (Marketing)
Brand name products

Catalogue Data

OBNB ID GB7017548
ISBN 10 0029072107
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xx,219p.
P1042 bibl p197-208.

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Buyer attitudes and brand choice behavior by George S. Day. ISBN 0029072107. Published by Free P in 1970. Publication and catalogue information, links to buy online and reader comments.

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