George S. Day
11 published titles
Buyer attitudes and brand choice behavior
1 edition
- ISBN: 0029072107
- Free P
- 1970
- Details
Consumerism : search for the consumer interest
(Contributor)
3 editions
- ISBN: 0029000807
- Free Press
- 1971
- Details
- ISBN: 002900070x
- Free Press
- 1974
- Details
- ISBN: 0029000505
- Free Press
- 1978
- Details
Marketing research : private and public sector decisions
(Contributor)
1 edition
- ISBN: 0471000590
- Wiley
- 1980
- Details
Marketing research
(Contributor)
8 editions
- ISBN: 0471097403
- Wiley
- 1983
- Details
- ISBN: 0471838756
- Wiley
- 1986
- Details
- ISBN: 0471613517
- Wiley
- 1990
- Details
- ISBN: 0471552542
- Wiley
- 1995
- Details
- ISBN: 0471170690
- Wiley
- 1998
- Details
- ISBN: 0471363405
- John Wiley & Sons
- 2001
- Details
- ISBN: 0471451681
- Wiley
- 2004
- Details
- ISBN: 0470050764
- John Wiley
- 2007
- Details
The Interface of marketing and strategy
(Contributor)
1 edition
- ISBN: 0892328096
- JAI Press
- 1990
- Details
Wharton on dynamic competitive strategy
(Contributor)
1 edition
- ISBN: 0471172073
- Wiley
- 1997
- Details
Essentials of marketing research
(Contributor)
2 editions
- ISBN: 0471170682
- J. Wiley & Sons
- 1999
- Details
- ISBN: 047141235X
- J. Wiley & Sons
- 2002
- Details
The market driven organization : understanding, attracting, and keeping valuable customers
1 edition
- ISBN: 0684864673
- Free Press
- 1999
- Details
Market driven strategy : processes for creating value
1 edition
- ISBN: 068486536X
- Free Press
- 1999
- Details
Wharton on managing emerging technologies
2 editions
- ISBN: 0471361216
- Wiley
- 2000
- Details
- ISBN: 0471689394
- Wiley
- 2000
- Details
Strategy from the outside in : profiting from customer value
1 edition
- ISBN: 9780071742290
- McGraw-Hill
- 2010
- Details
