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Brand strategies in the information age : the rise of new marketing

Alan Mitchell

Publication Data

Title Brand strategies in the information age : the rise of new marketing
Author Alan Mitchell
Contributor Financial Times Retail & Consumer Publishing
Publisher FT Retail & Consumer
Publication date 1997
Publication location London
Language English

Topics

Marketing
Brand name products

Catalogue Data

OBNB ID GB9804679
ISBN 10 1853349593
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 vi, 322p.

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Brand strategies in the information age : the rise of new marketing by Alan Mitchell. ISBN 1853349593. Published by FT Retail & Consumer in 1997. Publication and catalogue information, links to buy online and reader comments.

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