Alan Mitchell

5 published titles

Efficient consumer response : a new paradigm for the European FMCG sector

1 edition

Brand strategies in the information age : the rise of new marketing

1 edition

Right side up : building brands in the age of the organized consumer

1 edition

The new bottom line : bridging the value gaps that are undermining your business

1 edition

Making hospitals work : how to improve patient care while saving everyone's time and hospitals' resources

(Contributor)

1 edition