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Marketing across cultures

Jean-Claude Usunier

Publication Data

Title Marketing across cultures
Author Jean-Claude Usunier
Publisher Financial Times/Prentice Hall
Publication date 1998
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 1996.

Topics

Export marketing :: Cross-cultural studies
011293005

Catalogue Data

OBNB ID GBA006243
ISBN 10 0130106682
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>3rd 3rd ed.
P1053 xv, 627 p.

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Marketing across cultures by Jean-Claude Usunier. ISBN 0130106682. Published by Financial Times/Prentice Hall in 1998. Publication and catalogue information, links to buy online and reader comments.

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