Jean-Claude Usunier
6 published titles
International marketing : a cultural approach
1 edition
- ISBN: 0131945807
- Prentice Hall
- 1993
- Details
International business negotiations
(Contributor)
2 editions
- ISBN: 0080427758
- Pergamon
- 1996
- Details
- ISBN: 0080442935
- Pergamon
- 2003
- Details
Marketing across cultures
5 editions
- ISBN: 0132361752
- Prentice Hall
- 1996
- Details
- ISBN: 0130106682
- Financial Times/Prentice Hall
- 1998
- Details
- ISBN: 0273685295
- FT Prentice Hall
- 2005
- Details
- ISBN: 9780273713913
- FT Prentice Hall
- 2009
- Details
- ISBN: 9780273757733
- Pearson
- 2013
- Details
International and cross-cultural management research
1 edition
AIDS and business
(Contributor)
1 edition
- ISBN: 9780203874684
- Routledge
- 2009
- Details
Religion as brands : new perspectives on the marketization of religion and spirituality
(Contributor)
2 editions
- ISBN: 9781409467557
- Ashgate
- 2014
- Details
- ISBN: 9781317067085
- Routledge
- 2016
- Details
