Services marketing : people, technology, strategy :: Christopher H. Lovelock :: ISBN 0130173924 :: Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Services marketing : people, technology, strategy
Author Christopher H. Lovelock
Publisher Prentice Hall
Publication date 2001
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: 1996.

Topics

Professions :: Marketing
011293347

Catalogue Data

OBNB ID GBA107516
ISBN 10 0130173924
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xviii, 717 p.
P1042 Includes bibliographical references and index.

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Services marketing : people, technology, strategy by Christopher H. Lovelock. ISBN 0130173924. Published by Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.