Christopher H. Lovelock
18 published titles
Problems in marketing
(Contributor)
1 edition
- ISBN: 0070131414
- McGraw-Hill
- 1981
- Details
Public and nonprofit marketing : cases and readings
1 edition
- ISBN: 0471885789
- Scientific
- 1984
- Details
Marketing for public and nonprofit managers
1 edition
- ISBN: 0471037222
- Wiley
- 1984
- Details
Services marketing : text, cases, & readings
1 edition
- ISBN: 0138067864
- Prentice-Hall
- 1984
- Details
Marketing public transit : a strategic approach
(Contributor)
1 edition
- ISBN: 0275924998
- Praeger
- 1987
- Details
Managing services : marketing, operations and human resources
(Contributor)
1 edition
- ISBN: 0135513839
- Prentice-Hall International
- 1988
- Details
Marketing challenges
2 editions
- ISBN: 0070387893
- McGraw-Hill
- 1989
- Details
- ISBN: 0079115772
- McGraw-Hill
- 1993
- Details
Services marketing
2 editions
- ISBN: 0138070172
- Prentice-Hall International
- 1991
- Details
- ISBN: 0134613775
- Prentice-Hall International
- 1996
- Details
Managing services : marketing, operations, and human resources
(Contributor)
1 edition
- ISBN: 0135615720
- Prentice Hall
- 1992
- Details
Product plus : how product + service = competitive advantage
1 edition
- ISBN: 0070387982
- McGraw-Hill
- 1994
- Details
Competing through services : strategy and implementation : cases and text
(Contributor)
1 edition
- ISBN: 0130971308
- Prentice Hall
- 1994
- Details
Services marketing : a European perspective
1 edition
- ISBN: 013095991X
- Prentice Hall Europe
- 1999
- Details
Instructor's resource manual [to] Principles of service marketing and management, Christopher H. Lovelock, Lauren K. Wright
(Contributor)
1 edition
- ISBN: 0130968420
- Prentice Hall
- 1999
- Details
Principles of service marketing and management
2 editions
- ISBN: 013676875X
- Prentice Hall
- 1999
- Details
- ISBN: 0130950122
- Prentice Hall/Pearson
- 2002
- Details
Services marketing : people, technology, strategy
8 editions
- ISBN: 0130173924
- Prentice Hall
- 2001
- Details
- ISBN: 0131268465
- Pearson Prentice Hall
- 2004
- Details
- ISBN: 0131138650
- Pearson/Prentice Hall
- 2004
- Details
- ISBN: 0131875523
- Prentice Hall
- 2007
- Details
- ISBN: 9780132056762
- Pearson Prentice Hall
- 2007
- Details
- ISBN: 9780136118749
- Pearson
- 2011
- Details
- ISBN: 9780136107217
- Prentice Hall
- 2011
- Details
- ISBN: 9780273756064
- Pearson
- 2011
- Details
Marketing des services
1 edition
- ISBN: 9782744070266
- Pearson Education France
- 2004
- Details
Services marketing in Asia : a case book
(Contributor)
1 edition
- ISBN: 9812449434
- Pearson/Prentice Hall
- 2005
- Details
Essentials of services marketing
2 editions
- ISBN: 9789810679958
- Prentice Hall
- 2009
- Details
- ISBN: 9789810686185
- Pearson Education South Asia Pte Ltd
- 2012
- Details
