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Strategic marketing cases for 21st century Asia

Publication Data

Title Strategic marketing cases for 21st century Asia
Contributor John A. Quelch
Publisher Prentice Hall
Publication date 2000
Publication location Singapore
Language English

Topics

Marketing :: Asia :: Case studies
011293746

Catalogue Data

OBNB ID GBA104966
ISBN 10 0130276014
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 viii,404p.

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Strategic marketing cases for 21st century Asia. ISBN 0130276014. Published by Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.

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