Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 0130276618 :: Prentice Hall 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Prentice Hall
Publication date 2001
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: London : Prentice Hall International, 1998.

Topics

Marketing :: Decision making :: Case studies
011293748

Catalogue Data

OBNB ID GBA233748
ISBN 10 0130276618
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>9th 9th ed.
P1053 xiii, 729 p.
P1042 Includes bibliographical references and indexes.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0130276618. Published by Prentice Hall in 2001. Publication and catalogue information, links to buy online and reader comments.