Robert A. Peterson
7 published titles
Strategic marketing problems : cases and comments
(Contributor)
10 editions
- ISBN: 0205059805
- Allyn and Bacon
- 1978
- Details
- ISBN: 0205073298
- Allyn and Bacon
- 1981
- Details
- ISBN: 0205103332
- Allyn and Bacon
- 1987
- Details
- ISBN: 0205142427
- Allyn and Bacon
- 1993
- Details
- ISBN: 0136493025
- Prentice-Hall International
- 1998
- Details
- ISBN: 0130276618
- Prentice Hall
- 2001
- Details
- ISBN: 0131230301
- Pearson Education International
- 2004
- Details
- ISBN: 0131871528
- Pearson Prentice Hall
- 2007
- Details
- ISBN: 9780132335713
- Pearson Prentice Hall
- 2007
- Details
- ISBN: 9780273768944
- Pearson
- 2013
- Details
Perspectives on strategic marketing management
(Contributor)
3 editions
- ISBN: 0205067239
- Allyn and Bacon
- 1980
- Details
- ISBN: 0205067220
- Allyn and Bacon
- 1980
- Details
- ISBN: 0205079229
- Allyn and Bacon
- 1983
- Details
Models for innovation diffusion
(Contributor)
1 edition
Modern American capitalism : understanding public attitudes and perceptions
1 edition
- ISBN: 089930625X
- Quorum Books
- 1990
- Details
Electronic marketing and the consumer
(Contributor)
1 edition
- ISBN: 0761910697
- Sage Publications
- 1997
- Details
Constructing effective questionnaires
1 edition
- ISBN: 0761916415
- Sage Publications
- 2000
- Details
Video library to accompany Strategic marketing problems: cases and comments, 12th ed. [by] Roger Kerin, Robert Peterson
(Contributor)
1 edition
- ISBN: 9780136106753
- Prentice Hall
- 2010
- Details
