The marketing initiative : Economic and Social Research Council studies into British marketing :: ISBN 0130428213 :: Prentice Hall 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing initiative : Economic and Social Research Council studies into British marketing
Contributors John A. Saunders, Economic and Social Research Council
Publisher Prentice Hall
Publication date 1994
Publication location New York
Language English

Topics

Marketing :: Great Britain :: Management
New products :: Great Britain :: Marketing
Product management :: Great Britain
011294274

Catalogue Data

OBNB ID GB9453698
ISBN 10 0130428213
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800941

ISBD

P1053 xvi, 457p.

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The marketing initiative : Economic and Social Research Council studies into British marketing. ISBN 0130428213. Published by Prentice Hall in 1994. Publication and catalogue information, links to buy online and reader comments.