John A. Saunders
6 published titles
Practical business forecasting
1 edition
- ISBN: 0566025167
- Gower
- 1987
- Details
Marketing and competitive success or why the University of Technology needs Mickey Mouse
1 edition
- Loughborough University of Technology
- 1988
- Details
Competitive positioning
(Contributor)
1 edition
- ISBN: 0131555995
- Prentice Hall
- 1993
- Details
The marketing initiative : Economic and Social Research Council studies into British marketing
(Contributor)
1 edition
- ISBN: 0130428213
- Prentice Hall
- 1994
- Details
Marketing strategy and competitive positioning
(Contributor)
2 editions
- ISBN: 0133712532
- Prentice Hall Europe
- 1998
- Details
- ISBN: 0273655167
- FT Prentice Hall
- 2004
- Details
The influence of global factors on corporate visual identity strategies
(Contributor)
1 edition
- University of Strathclyde, International Centre for Corporate Identity Studies
- 1999
- Details
