Convergence marketing : strategies for reaching the new hybrid consumer :: Yoram Wind :: ISBN 0130650757 :: Financial Times Prentice Hall 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Convergence marketing : strategies for reaching the new hybrid consumer
Author Yoram Wind
Contributors Vijay Mahajan, Robert E. Gunther
Publisher Financial Times Prentice Hall
Publication date 2002
Publication location Harlow
Language English

Topics

Marketing
Consumer behavior
011294712

Catalogue Data

OBNB ID GBA1V6079
ISBN 10 0130650757
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xxviii, 350 p.
P1042 Includes bibliographic references and index.

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Convergence marketing : strategies for reaching the new hybrid consumer by Yoram Wind. ISBN 0130650757. Published by Financial Times Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.