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Marketing management and strategy

Peter Doyle

Publication Data

Title Marketing management and strategy
Author Peter Doyle
Publisher Prentice Hall International
Publication date 1994
Publication location New York
Language English

Topics

011294739

Catalogue Data

OBNB ID GB9423599
ISBN 10 0130653500
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvii,410p.
P1042 Includes bibliographical references and index.

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Marketing management and strategy by Peter Doyle. ISBN 0130653500. Published by Prentice Hall International in 1994. Publication and catalogue information, links to buy online and reader comments.

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